Waller Hall Research

In the Rocky Mountain West and Great Plains, healthcare providers often compete for the same small pool of patients using the same traditional service models. This direct competition often leads to high marketing costs and thin profit margins. Blue Ocean Strategy offers an alternative: instead of competing in an overcrowded market (a "Red Ocean"), an organization creates a new, uncontested market space (a "Blue Ocean") where competition is irrelevant. This strategy is built on Value...

For hospital administrators and healthcare leaders in the Rocky Mountain West and Great Plains, capacity is often the primary limit on growth. In a region where facilities are spaced far apart, a delay in one department can cause a backup that affects the entire patient care pathway. The Theory of Constraints (TOC) is a management method used to identify the most significant factor that stands in the way of achieving a goal, the bottleneck, and then systematically improving that constraint...

In the Rocky Mountain West and Great Plains, the process of receiving healthcare is often complicated by long travel distances and limited local resources. For a healthcare provider, understanding the exact steps a patient takes to receive treatment is essential for maintaining an efficient practice. Patient Journey Mapping is a tool used to visualize the entire experience of a patient, from the moment they realize they have a health need to their final follow-up. By mapping this journey,...