Qualitative Research
Real Voices, Real Insights
We're all about truly understanding people. As a Wyoming-based company, we've built a place where real conversations happen. With our trusted local network, we connect with folks in rural areas to get to the heart of what matters. Our focus groups gather honest, in-depth insights that go beyond numbers alone.
In-Person
Focus Group Facility
Our modern facility in Greybull, Wyoming, offers private rooms, video streaming and security measures to ensure comfort and clarity.
Private Conference Room
A total of 10 seats that allow for a focused group discussion in a dedicated space.
One-way Mirrors
That enables observers to watch the group discussion without disturbing the participants.
4K Video Recording
This ensures high-quality video capture of the sessions for later review and analysis.
HIPAA-compliant Streaming
So you can have a secure, live observation of the focus groups from a remote location, adhering to strict privacy standards.
Qualitative Methods for Data Collection
Besides in-person focus group hosting and moderation, WHR can employ a variety of qualitative methods for data collection.
In-depth Interviews
Detailed, one-on-one conversations to get a deeper understanding of an individual's experiences and perspectives. Commonly used to understand the personal experiences of niche groups, hard-to-reach and small populations, to investigate sensitive topics, to explore uncharted phenomena, and to build theory.
Executive Interviews
A specialized type of in-depth interview for gathering information from high-level executives. Often used in intelligence gathering for strategy, business development, and growth planning, it gathers market trends, competitive insights, future scenarios, partnership tactics, and best practices.
Usability Studies
The organized examination of how a particular group engages with a product or system for the purpose of identifying and addressing possible issues and strengths.
Ethnographic Research
Gathering insights in situ when the organic nature of social environments is necessary, such as in a hospital or workplace. They are most relevant when the location of behavior matters more than just asking them what they think. This research brings context to actions and motivations in context and helps to bypass personal and group biases.
Multi-modal Data Collection
WHR understands that in the Mountain West, accessibility is everything. We offer three primary modalities to ensure we capture a representative sample, regardless of geography or lifestyle.
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In-Person Data Collection
Interviews and focus groups, primarily at the focus group facility in Greybul WY.
Phone Data Collection
Interviews and guided surveys.
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Online Data Collection
Surveys, online interviews, and online group discussions.
